How do you contribute to achieving your organization's objectives?

ISO 9001:2000 requires that organizations establish measurable objectives at relevant functions and levels. Perhaps an even more significant requirement is that personnel understand how they contribute to these objectives. This requirement doesn't apply only to some employees; it applies to everyone. All personnel must be able to communicate, in their own words, how they help move objectives in the right direction. It's conceivable that not all objectives apply to everyone in the company, and in those cases auditors would only expect that personnel understand the objectives that apply to them.This question directly reflects on an organization's ability to communicate what matters most to its success. Truly comprehending objectives means that people understand specifically what they can do to improve the organization. They appreciate the significance of their roles and are prepared to carry them out. This knowledge creates strategic focus throughout the organization. Instead of having a limited view of activities and tasks, personnel begin to understand how their jobs link to the organization's larger mission.